Why We’re Here

It’s time to be the change we want to see – but we can’t do it alone. Therefore, we have come together as a group of global experts to help organisations towards better business practices through the Circular Economy. We’ll help you understand resource and waste streams, business models and how innovation can help ground new circular practices in in the context of your ecosystem. We want to make this easy for you by breaking down the steps required and preparing your organisation for a future where we prosper within the bounds of our planet.

Why Choose Us?

We are colleagues from the World’s first pioneer Circular Economy MBA program at Bradford University, developed in partnership with the Ellen MacArthur Foundation, and leading international businesses such as B&Q, BT, Cisco, Renault and National Grid.  Through the curriculum EMF reports,produced with the support of McKinsey & Company, case study contributions from thought leaders and practitioners such Amory Lovins, Ken Webster, Michael Braungart and others, this alumni has acquired the means to translate the ‘theory’ of the circular economy, into practice.

Due to the unique nature of our collaboration, CE360 clients get access to a vast mix of global skillsets and industry backgrounds, drawing from multidisciplinary expertise that is required to accelerate the transition to a Circular Economy.  In addition,  our consultants each have between 10-15 years of business experience in almost every continent.

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Why should You care about the Circular Economy, and why now?

The circular economy is gaining momentum. With large actors such as those in the CE100, the PACE platform for accelerating the Circular Economy, IKEAHeathrow Airport, and the October 29th 2018 New Plastics Economy Global Commitment by over 400 organisations, all shifting towards circularity, the challenge is for SMEs, government, and communities to re-align quickly to changing needs.  The Ellen MacArthur Foundation estimates the circular economy to be worth 1.8 trillion Euros in the European Union alone.

The competitive landscape is experiencing huge disruptions, rapidly rendering traditional business models obsolete and leaving businesses on the back foot. Simultaneously, consumers are awakening and demanding more. The rewards for proactive companies ready to rethink the role they play cannot be overstated, meanwhile, the consequences of standing still have never been higher.

With the world only 9% circular (the rest wasted), 900m people living in hunger and the world producing (and wasting) 50% more food than required to feed the planet, our economic system is broken. We are no longer able to stand in silence. But we don’t want to feed the doomsday rhetoric, we want to turn these challenges into opportunities and help our clients be part of the solution.

Learn More About the Circular Economy – Video

How the Alliance can support your organisation

You probably have a lot of questions, or perhaps you’re even wondering what to ask. We can help you from framing the questions, developing answers and then embarking on the transition that fits your individual organisation.

To start with, questions such as:

  • What is the circular economy?   How does it affect my business?
  • How can I transition? What do we need to know?
  • Can we do it in small steps without disrupting our existing business?
  • What does change look like?  How long will it take?
  • What tools and knowledge do I need?
  • How do CE practices link to my current sustainability, CSR or ESG initiatives?
  • How does CE link to the Sustainable Development Goals (SDGs)?
  • Is there governmental or policy support for this?
  • Where can I get funding or a grant?

Benefits of the Circular Economy

The Circular Economy is a philosophy of an economic system which has no waste nor pollution, which returns more to the system than it takes out.   It’s an alternative approach to the current linear take-make-dispose model of production and consumption.

 Exactly how does that benefit you, and your own clients?

    • Lower costs: Using less virgin resources costs less and reduces impact of price volatility. Leaner systems from process redesign. Clean up costs are eradicated. Possibly even lower funding costs or access to new types of funding
    • New revenue streams: by moving from a cost focus (cutting costs) to a value focus, using idle or under-utilised resources to make your assets work harder for you
    • Being ahead of the curve: regulation will punish the laggards, costs of compliance will hurt those having to apply new systems retrospectively
    • Better data: improve your market position through continual customer and value chain feedback, new product ownership models increase customer touch-points, accelerating product innovation and customer service
    • Brand recognition: customer loyalty, premium pricing
    • Increased control: retaining ownership of products protects brands, increases quality, guarantees feedstock for parts & repairs
    • Evolving alongside the market: creating new offerings to address new markets and the circular demands of new customers
    • Stronger accountability: performance-based models incentivise quality, stronger relationships and trust
    • Job creation & retention: shift to more service-led models, create fulfilling problem-solving work, attracting talented individuals who choose to join restorative organisations
    • Your legacy: knowing you’re having a positive impact on your community.

What’s the story behind the Circular Economy?

It’s recently gained popularity but is not new. The Circular Economy has deep roots in several major schools of thought, such as how we can learn from the ingenuity of nature- the most sophisticated system on the planet (biomimicry, industrial ecology, natural capitalism), how we incentivise quality over quantity (performance economy), how we keep materials cycling beyond product lifetimes (cradle-to-cradle, closing the loop, blue economy), to mention a few.

The rise in popularity may be tied to a solo female sailor who, having set the record for fastest solo navigation of the globe, returned from her journey with profound lessons about both her ability to survive with very little stuff and the extreme reach of human pollution even to the remotest corners of the ocean she was navigating. She launched the eponymous Ellen MacArthur Foundation to address the strain our economic system is placing on a world of finite resources, making its mission to accelerate the transition to a circular economy.

The Circular Economy is a response to our current “Linear Economy”, a model which maximises sales no matter the cost in pollution or waste.  Amongst the key principles of a Circular Economy are to:

  • Design out waste and pollution
  • Keep products and materials in use
  • Regenerate natural systems


This also means using renewable resources, energy and processes. It means building economic, natural, and social capital while gradually decoupling economic activity from the consumption of finite resources.  And creating new innovative systems that design out waste at the outset and making every material a feedstock for another process.

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